Lesson from Madlibs Signup Fad: Do Your Own Tests
05:32
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Published: Feb 28, 2010
Periodically, news of an innovative, goofy, compelling, or compellingly goofy design decision will sweep across the Internets like wildfire. Most recently, this happened with a madlibs-looking lead generation form.
I think it has much to recommend it in the context of lead generation forms (long, arduous monstrosity that you sign up for in the hopes you are [...]
